Data

As much as I praise the Nike + system, my praise only ever extends to the hardware. The tech for the iPods and the sportsband is great stuff, and I’m sure the expensive GPS watch is equally as exciting. It’s been a real motivator.

What isn’t so good is the online depository for all of your valuable data – the nikeplus.com website. I had an email from the Vice President of Nike + last month, apologising for just how rubbish it has been recently, and promised it would be “bigger, better, faster, stronger” etc etc. After which, the website became even more unavailable, and hasn’t really improved.

The website itself is pretty good. It has all the functionality I want as a beginner. It isn’t too data-intensive, and just shows you the graphics and the charts to keep you in the frame on where you are, and lets you set up goals to keep yourself motivated. The trouble with it is the accessibility. Every page takes an age to load. Logging in is hit and miss. It’s just unpleasant.

I was further annoyed today when I decided to use the (albeit very nice) mapping section of the website. I decided to plot out the walk I did in Malham last week, just to see what it equated to. It turns out it was just over 6km, which wasn’t bad, considering the undulations, and that nightmarish climb up the limestone steps.

What annoyed me was, at the bottom of the map page, just sitting there like it found itself completely logically placed, was a page full of the most in-depth stats that the entire Nike + website has to offer:

The rest of the website shows you a basic bar chart of your distances, with no mention of further data being available. Why the hell hide this some place that you may never even look?

For example, I now know that my pace has improved 18% since I started and I clearly prefer and perform better in the evening. This sort of information, to a data hungry freak like myself, is really important.

I like Nike at lot. Perhaps a bit too much. If it weren’t for my shoes, I’d look like an advert for Nike most of the time. And that’s why this sort of thing really annoys me.

Sigh. Get things fixed fast, Nike.

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